These days to gain a social following on any social media platform including LinkedIn it’s critical to create an experience for your followers. That can be done in many ways such as; branding (use the same colors and fonts for everything you post), create a physically aesthetic social page so people are captivated when they visit and create unique content. The best way to gain social following and build your personal brand is to do it all. Step 1: Create a profile people want to see Branding Use the same colors and fonts for everything you post so when your followers see your post they know it's you. Keep your LinkedIn profile picture consistent with your brand. Use a professional headshot on LinkedIn that shows you at your best. Your background photo should be relevant and consistent with your profile picture. If you work for a Pike's Nursery don't have a picture of your favorite constellation instead this is a perfect chance to showcase the landscaping work you...
Have you ever seen the Coca-Cola happiness machine? If you haven't, watch this . For those of you who've seen it before let me remind you that it's a coke machine on a college campus distributing a lot of coke bottles so you can share them with people around, flowers or pizza. When I watched the ad I couldn't help but smile along with the students who were getting more than they expected when they just purchased one coke. Coke's mission is "to refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions." Coke creates an experience when anyone and everyone purchases a coke. Coke has branded itself to make people happy and create experiences that make people happy. What soda to you get when you throw a party? What drink do you ask for at a restaurant with your whole family? What mixer do you buy when you hang out with a group of friends after work on Friday? You buy a Coke. All those events create...