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Building Your Personal Brand on LinkedIn

These days to gain a social following on any social media platform including LinkedIn it’s critical to create an experience for your followers. 
That can be done in many ways such as; branding (use the same colors and fonts for everything you post), create a physically aesthetic social page so people are captivated when they visit and create unique content. The best way to gain social following and build your personal brand is to do it all. 

Step 1: Create a profile people want to see


Branding

Use the same colors and fonts for everything you post so when your followers see your post they know it's you. Keep your LinkedIn profile picture consistent with your brand. Use a professional headshot on LinkedIn that shows you at your best. Your background photo should be relevant and consistent with your profile picture. If you work for a Pike's Nursery don't have a picture of your favorite constellation instead this is a perfect chance to showcase the landscaping work you and your company have completed that may just generate connections for your target audience that loves to landscape. 

Aesthetics

Is there anything more appealing to look at than something that is aesthetically pleasing to the eye? It's just like the oddly satisfying story on Snapchat. People's eyes will be drawn to anything they find appealing and that's what your LinkedIn profile should look like. When you post a picture for a blog written make sure the picture is easy to look at and also showcases what the blog is about. Matching your profile picture and your background is another great opportunity to create appeal and interest. Hook followers with aesthetics and catch them with content. 

Unique Content

Ultimately, content is key. Relevant and consistent content is key. Showing what you can do for some one else is key to creating content and posts that help build your personal brand. If you are in sales how does your service help your followers fill a need. Eighty percent of what you post should be relevant content for your targeted audience twenty percent should be selling your services. If you work for a company that sells landscape designs create videos or blogs about DIY outdoor projects to gain trusted followers building brand awareness for when some bigger landscape project needs to be done. 

Step 2: How Followers Find You 


Networking

Networking is a key to finding new followers that are interested in you. Relevant events about your business or personal brand are fun to go to because you learn but you can also hand out business cards and meet people with your interests to create connections in person and online. Give out business cards with your name and connect on LinkedIn with the people that you meet at the events. 

Hashtags

The central theme of your LinkedIn profile is what your posts should be centered around and attaching a popular hashtag to the post will allow LinkedIn to share it with other users who are interested in that topic. If a user searches that hashtag the post will appear attracting more of the right audience to your profile. 
Unlike Instagram, hashtags should be used scarcely. Place 3-5 relevant hashtags within and at the bottom of your posts and blog descriptions. Follow the steps listed below to accurately place hashtags in your LinkedIn posts. 

Hashtag 1: What is the post about?  #Jobpost #Marketing #Technology #DIY 
Hashtag 2: Content? #digitalmedia #Javascript #resumes #bigdata #brandind
Hashtag 3: Tie in your personal brand. #socialsharing #Pikeslandscape #StaffingConsultant 

Get Involved

You are not the one that has the central theme to your LinkedIn profile and that's okay, join in on the conversation that other users have created. Share their posts and write your own spin on the article for a higher reach and credibility. 

 After you have successfully built your brand by using these tips your social followers will start to grow. Just remember that your brand should also match with your companies. Now go out and build your brand! 
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