When I entered into the 6th grade I wanted to
show everyone the woman that I was becoming by owning products that show who I
am. I wanted a purse so that people knew I was important enough to have stuff
to hold. Even though I really had nothing to fill it with back then. I remember
telling my mom that I wanted a Kate Spade New York because I thought it was the
essence of chic, classy and being a woman.
Kate Spade has stood the test of time and has stood out among other
affordable luxury brands.
Kate Spade sells
everything from home décor to accessories. Because they sell so many different
types of products they have the opportunity to target to many different markets.
I personally get the Kate Spade Newsletter and new product emails every week as
well as follow Kate Spade on Instagram. Kate Spade does a great job of
branding. Everything that is sent out follows a consistent branding standard
consistent throughout all social media platforms. When something is posted to
Instagram they also introduce the same new products in the emails. There is a
strong relationship between what is posted on all forms of social media and the
newsletter. People who already love the Kate Spade brand follow Kate Spade on
Instagram and love the newsletter, like me but people who are not Kate Spade
fanatics may not be so inclined to hear all about new products every week. So,
Kate Spade shows non lovers why to love them from their website.
Website Design that set Kate Spade apart from the rest:
1)
Reviews- Many online websites have reviews but
the amount of reviews on each product really gives the potential customers a
vivid representation of each product, the good and the bad so they can make
decisions on the specific product that is right for them.
2)
Theme – The theme/ design of the Kate Spade
website is consistent with the products they sell. Kate Spade sells products
that are sleek and their website is also.
3)
Blog- The blog shows customers all the behind
the scenes moments and product ideas. It’s easy to get caught up in the color
and beauty of the website but when you dig deep you and read the blog you see
the culture behind Kate Spade.
It’s easy for a non- lover to turn into a lover of Kate
Spade New York with the beautiful and
innovate designs and products.
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