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Should your company advertise on Youtube?

Almost 5 billion videos are watched on Youtube every single day! We've all been on Youtube looking for a music video and 30 minutes later we are watching cats accidentally falling in a bathtub. Youtube is very engaging and that's why many businesses decide to advertise on this platform.

There are several types of video advertisements: TrueView in-display video ads, In-stream video ads, overlay in-video ads and remarketing video ads.


  • The TrueView in-display ads are promoted next to the video you are currently watching and the company is only charged if the thumbnail of the ad is clicked on. 
  • There are two types of in-stream video ads, TrueView ads and non-skippable in-stream ads. Non-skippable in-streams ads can be skipped within the first 5 seconds and TrueView ads which make the user watch the entire video.
  • Overlay videos are all text ads that appear within a video.
  • Remarketing video ads target a previous audience using google analytics.
Youtube uses Google analytics to help advertisers connect with consumers in their target market by letting the company define their target market and showing ads to those people. Youtube easily measures success by analyzing different metrics like click rate.

It's time for you to decide if marketing on Youtube is right for you!

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