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Have you Seen a Thor Ad?


Disney spent $1 million on Advertising in the beginning of September, starting the campaign off slowly. Once late September and early October hit the campaign was pushed to audiences all over the world with a budget starting at $1 million and ending at just under $4 million in early October. The campaign started over 2 months before the movie was released. The budget was mostly spent on 4 ads. Below is one of the 4 ads. 

Walt Disney has been preparing for the release of Thor by releasing 27 national commercials. Thor will hit theaters in the UK on October 24 and will hit the US theaters on November 2nd. Thor cost Disney $180 million to produce and opening weekend sales are projects to hit $100-$110 million. Disney has been promoting Thor in a big way leading up to the big premiere.


https://vimeo.com/239514718?from=outro-embed

Do you want to see Thor in theaters now? Comment Below.

From a digital marketing perspective, Disney is marketing Thor on all platforms reaching an extensive audience. Thor even has his own Facebook page where fans can comment on the film and join the event (going to see the movie) near them. All ads are on the Facebook page along with behind the scene clips helping consumers invest emotionally in the movie.  With a huge advertising budget and expert marketing Thor may hit the target sales in the first week of being premiered.

Source: http://us.kantar.com/tech/tv/2017/disney-ramps-up-thor-ragnarok-campaign/




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