Digital Marketing and Me

Almost 5 billion videos are watched on Youtube every single day! We've all been on Youtube looking for a music video and 30 minutes later we are watching cats accidentally falling in a bathtub. Youtube is very engaging and that's why many businesses decide to advertise on this platform. There are several types of video advertisements: TrueView in-display video ads, In-stream video ads, overlay in-video ads and remarketing video ads. The TrueView in-display ads are promoted next to the video you are currently watching and the company is only charged if the thumbnail of the ad is clicked on.  There are two types of in-stream video ads, TrueView ads and non-skippable in-stream ads. Non-skippable in-streams ads can be skipped within the first 5 seconds and TrueView ads which make the user watch the entire video. Overlay videos are all text ads that appear within a video. Remarketing video ads target a previous audience using google analytics. Youtube uses Google analyti...

Wouldn't it be nice if your company didn't have to pay for marketing? Consumers were going out of their way just to follow your company's account and search your newest products? People were following, retweeting and tagging their friends in your companies posts? That's free marketing using free social media platforms for you. Some brands harness this kind of influence on social media but nothing like celebrities such as Kylie Jenner.  Her 97.5 million followers on Instagram can't get enough of her and her products that make them feel just like Kylie. She has millions of snapchat followers who each get sneak peeks of her newest products straight from the source, Kylie herself. Yes, I know that Kylie Jenner is not a company but companies should be utilizing these social media platforms just as Kylie does. She started Kylie Cosmetics around her love for makeup and tells her brand story everyday through social media. She uses her impressive amount social power to...

When I entered into the 6 th grade I wanted to show everyone the woman that I was becoming by owning products that show who I am. I wanted a purse so that people knew I was important enough to have stuff to hold. Even though I really had nothing to fill it with back then. I remember telling my mom that I wanted a Kate Spade New York because I thought it was the essence of chic, classy and being a woman.   Kate Spade has stood the test of time and has stood out among other affordable luxury brands.   Kate Spade sells everything from home décor to accessories. Because they sell so many different types of products they have the opportunity to target to many different markets. I personally get the Kate Spade Newsletter and new product emails every week as well as follow Kate Spade on Instagram. Kate Spade does a great job of branding. Everything that is sent out follows a consistent branding standard consistent throughout all social media platforms. When something is posted ...

Once I became an avid runner I turned into one of THOSE people. The kind of person that likes to tell others that they are eating organic, kinda like a vegan. I like to think that I turned my lifestyle healthy and was excited to get others passionate about living a healthy lifestyle. I started buying products that had the Organic label on the front and would spend an extra 3 dollars on my chicken because of it. I started taking the bad fats and sugars out of my diet and replaced them with healthier choices or cut a certain food out completely. It can be a difficult thing to do. When you scroll through Facebook and see three Tasty videos on how to make mouth watering meals that use a pound of butter.  Yes, delicious but not so good for you. It was easier for me to cut foods out of my diet than tease my taste buds with small amounts of something delicious. So instead, I became one of those people that advocated for healthy eating. A lot of my conversations around that time were about...