Once I became an avid runner I turned into one of THOSE people. The kind of person that likes to tell others that they are eating organic, kinda like a vegan. I like to think that I turned my lifestyle healthy and was excited to get others passionate about living a healthy lifestyle. I started buying products that had the Organic label on the front and would spend an extra 3 dollars on my chicken because of it. I started taking the bad fats and sugars out of my diet and replaced them with healthier choices or cut a certain food out completely. It can be a difficult thing to do. When you scroll through Facebook and see three Tasty videos on how to make mouth watering meals that use a pound of butter. Yes, delicious but not so good for you. It was easier for me to cut foods out of my diet than tease my taste buds with small amounts of something delicious. So instead, I became one of those people that advocated for healthy eating. A lot of my conversations around that time were about my lifestyle due to the fact that quite honestly that took up a lot of my time. When people were quick to judge me or give backlash to my lifestyle I realized I was unsure of what I was putting in my body calorie wise. I was eating what I thought was healthy but I was unsure if I was getting the proper nutrition. Once again I turned to an App to help me better understand the foods I was eating.
I used another App created by Under Armour, MyFitnessPal. MyFitnessPal tracks your food intake. When you first download the app you put in your weight, height, goal weight and a few more questions about your body and MyFitnessPal in seconds identifies how much weight you need to lose per week, how many calories you need to eat per day, and how many calories you need to burn to achieve your ideal weight. I used MyFitnessPal for keeping a consistent weight and to help gain muscle. Anyone before the mobile technology era could tell you that losing weight and tracking your calories was a hassle. In the days before phones you would have to carry around a pen and pad of paper to record the foods you ate. You could either save the wrappers or ask the restaurant for the calorie counts of their menu. Or maybe you would just eat the same thing everyday so you could avoid the hassle of remembering the calories, fats, and sugars that are in a food. Now, MyFitnessPal scans the QR codes on foods that you buy at a grocery store and inputs all the labels information inot your food diary for that day. If you eat an apple for breakfast you search "apple" in their database and all the nutritional values are entered into your log for that day. If you go out to eat, MapMyFitness has partnered with many restaurants and you can search the restaurant in their database and the exact meal ordered. Using this App makes is so incredibly easy to track your food and hold you accountable for your own weight loss.
If you have read my previous blog post you know that Under Armour has created MapMyRun which is also an app to help people more easily achieve a better lifestyle and increase his or her athleticism. Just as MapMyRun does, on MyFitnessPal you can friend your real life friends and you can see how they are doing along their wellness journey. From the app you can post your weight lose to all forms of social media. It's so much easier losing weight when you know you have an army of friends/followers behind you keeping you accountable along the way. Under Armour brilliantly creates an experience for the user. MyFitnessPal goes beyond tracking your daily calories but it turns into your own personal nutrition consultant, tells you exactly what you need to do to get to your goal, it becomes it's own form of a social media platform by bringing people together who are working for the same goal. The audience that Under Armour is targeting is at the beginning stage of growth and as they are using these apps they will either consciously or subconsciously see the Under Armour logo. As the users of MyFitnessPal achieve their goals they will positively correlate Under Armour with their personal success story creating loyal customers and activists for UA.
Under Armour's mission is to "make all athletes better through passion, design, and the relentless pursuit of innovation." Through the use of their apps they make it easy to track your journey to a healthy lifestyle. They create digital apps that are innovate for mobile devices that help people become athletes.
MyFitnessPal markets itself when people post success stories losing weight to their social media accounts. Under Armour creates free apps that then allow user generated content to market for itself. They followed the trend of marketing to mobile devices and also took advantage of mobile shopping. You can purchase products from their apps to make you an "athlete." They created a competitive sustainable advantage by creating apps that engage the user with their brand and a positive image of working towards a goal.
I used another App created by Under Armour, MyFitnessPal. MyFitnessPal tracks your food intake. When you first download the app you put in your weight, height, goal weight and a few more questions about your body and MyFitnessPal in seconds identifies how much weight you need to lose per week, how many calories you need to eat per day, and how many calories you need to burn to achieve your ideal weight. I used MyFitnessPal for keeping a consistent weight and to help gain muscle. Anyone before the mobile technology era could tell you that losing weight and tracking your calories was a hassle. In the days before phones you would have to carry around a pen and pad of paper to record the foods you ate. You could either save the wrappers or ask the restaurant for the calorie counts of their menu. Or maybe you would just eat the same thing everyday so you could avoid the hassle of remembering the calories, fats, and sugars that are in a food. Now, MyFitnessPal scans the QR codes on foods that you buy at a grocery store and inputs all the labels information inot your food diary for that day. If you eat an apple for breakfast you search "apple" in their database and all the nutritional values are entered into your log for that day. If you go out to eat, MapMyFitness has partnered with many restaurants and you can search the restaurant in their database and the exact meal ordered. Using this App makes is so incredibly easy to track your food and hold you accountable for your own weight loss.
If you have read my previous blog post you know that Under Armour has created MapMyRun which is also an app to help people more easily achieve a better lifestyle and increase his or her athleticism. Just as MapMyRun does, on MyFitnessPal you can friend your real life friends and you can see how they are doing along their wellness journey. From the app you can post your weight lose to all forms of social media. It's so much easier losing weight when you know you have an army of friends/followers behind you keeping you accountable along the way. Under Armour brilliantly creates an experience for the user. MyFitnessPal goes beyond tracking your daily calories but it turns into your own personal nutrition consultant, tells you exactly what you need to do to get to your goal, it becomes it's own form of a social media platform by bringing people together who are working for the same goal. The audience that Under Armour is targeting is at the beginning stage of growth and as they are using these apps they will either consciously or subconsciously see the Under Armour logo. As the users of MyFitnessPal achieve their goals they will positively correlate Under Armour with their personal success story creating loyal customers and activists for UA.
Under Armour's mission is to "make all athletes better through passion, design, and the relentless pursuit of innovation." Through the use of their apps they make it easy to track your journey to a healthy lifestyle. They create digital apps that are innovate for mobile devices that help people become athletes.MyFitnessPal markets itself when people post success stories losing weight to their social media accounts. Under Armour creates free apps that then allow user generated content to market for itself. They followed the trend of marketing to mobile devices and also took advantage of mobile shopping. You can purchase products from their apps to make you an "athlete." They created a competitive sustainable advantage by creating apps that engage the user with their brand and a positive image of working towards a goal.
Comments
Post a Comment