Kylie Jenner: Winning the Snapchat Game

Wouldn't it be nice if your company didn't have to pay for marketing? Consumers were going out of their way just to follow your company's account and search your newest products? People were following, retweeting and tagging their friends in your companies posts? That's free marketing using free social media platforms for you. Some brands harness this kind of influence on social media but nothing like celebrities such as Kylie Jenner.

Her 97.5 million followers on Instagram can't get enough of her and her products that make them feel just like Kylie. She has millions of snapchat followers who each get sneak peeks of her newest products straight from the source, Kylie herself.

Yes, I know that Kylie Jenner is not a company but companies should be utilizing these social media platforms just as Kylie does. She started Kylie Cosmetics around her love for makeup and tells her brand story everyday through social media. She uses her impressive amount social power to influence her fans to buy her products, mostly on Snapchat. Kylie uses Snapchat as a platform to inform her customers about her newest products and even promote her products just by wearing her products everyday. Using snapchat to promote her brand helps consumers seem like they are her friend. If they follow her on snapchat and look at her story while they are viewing their real life friend they believe that Kylie is part of their friend group. Word of mouth is one of the strongest ways to influence consumers and Kylie has millions of "friends" that she influences to buy her products everyday through simple 10 second snapchat stories.

Companies can learn how to better attack Snapchat by analyzing Kylie's style and engaging on a personal level with consumers.

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