MapMyRun

After my high school cheerleading career ended and I was transitioning into college I found myself gaining weight while I was not changing my eating habits?!? I was asking myself “how could this be happening to me?” I have always been fit and my weight had always been consistent. I started thinking it was my laziness. It would strike in the middle of the day my freshman year and I would find myself done with classes meeting friends at the dining hall and not the gym. A light clicked above my head and… Bingo! I stopped being active. I had always cheered at least 3 days a week if not 5 throughout high school juggling school, school cheer, and competition cheerleading. I never had to work out to be fit. My life had a workout plan built in to cheerleading practices. I didn’t know the first thing about building a workout plan. Which days do I work on chest/shoulders and which days do I work on abs/legs? I was clueless. I resorted to an old school method of staying in shape, running. I didn’t need classes, ellipticals, treadmills, ropes, weights or heavy machinery. All I needed was a road.

I started running in my neighborhood. Each day I would run a little further than the last and eventually found myself so far that I didn’t want to run back. This situation only happens once when you have a busy schedule. I promised myself that I would be smarter about my route in the future so I download MapMyRun by Under Armour. I started the app and it calculated my distance, speed, calories burned, average time and elevation. I could see my data from each specific run in graphs and tables or compile data from previous workouts. From the app I could post my runs to all forms of social media accounts including Twitter and Facebook. When I finished a run and viewed my data it told me the ranking of my latest run compared to the rest of my runs. I followed my friends and family so my feed consisted of my runs and my friends. I followed some famous runners that helped keep me motivated when I was feeling lazy again. I posted pictures to each run for my followers and to remember where I had gone that day. MapMyRun tracks you while you not only run but also swim, walk, bike and hike. I fell in love with how easy MayMyRun was to use and how connected I was with all these other people around the United States trying to stay healthy. When I went to go buy a pair of shoes that I could run in I found myself in the Under Armour section and not Nike.

Under Armour successfully marketed to me as a consumer not by a television ad or a newspaper article but by creating a tool that I use almost everyday. Under Armour targets multiple audiences using MapMyRun. Potential audiences include people, like me, who are getting back in shape, people training for a race and people living a healthy and active lifestyle. By creating a free useful app, Under Armour connects you with like-minded people working for a common goal. MapMyRun creates posts to easily share on Facebook and Twitter to continue the conversation about Under Armour and personal success stories. On top of connecting with people you already know and talking about the active and healthy lifestyle, you can sign up for competitions among thousands of people who also are using MapMyRun. MapMyRun hosts tons of competitions each month and if you win you can receive prize giftcards, free Under Armour gear and trips to participate in races in the United States. MapMyRun created by Under Armour links people from all over the United States to talk about Under Armour’s brand. Users of MapMyRun have positive success stories which increase brand positivity, brand loyalty and brand awareness across the U.S.