What brings customers coming back again and again? According to Accenture's "Personalization Pulse Check" report, 56% of people prefer shopping at retailers that recognize them by name. With the holidays coming up quickly, there is no time to lose customers to a poor experience. Instead of of pre-assessing each customer by their persona, it's time to get to know each customer personally to create a relationship between customer and retailer.
A good retailer should create moments that incentive purchasing action not only during the initial interaction but also motivate the consumer to come back and purchase again. A good retailer should be all knowing. Retailers should be aware what products they have in store and online, what products are out of stock and when those products will be restocked. Retailers should also be aware of what the consumers wants but where does this purchasing journey begin? One way it may start is on social media. What if a consumer tweeted about going on walks with their dog and the retailer pushes a leash coupon to that person. Tapping in the particular consumers needs introduces a new type of personalization. Or better yet, the retailer could recommend a product that the consumer hasn't heard of yet. Creating a personalized experience for a consumer is more profitable and with the help of technology like artificial intelligence and big data retailers will be able to make more personalized decisions for each individual consumer.
Social media and e-commerce platforms are ways to build basic persona for a consumer, gather data and collect insights. With the right technology eventually marketers will be able to create an omnichannel across all platforms.
Seamlessly connecting all platforms means that salespersons in stores will need to have the data and information about each consumer in the palm of their hand to efficiently help and direct the consumer in the right direction. During the holiday seasons retails should be creating a connection with every person that walks into the store so that the consumers will continue to shop after the holiday seasons are over.
A good retailer should create moments that incentive purchasing action not only during the initial interaction but also motivate the consumer to come back and purchase again. A good retailer should be all knowing. Retailers should be aware what products they have in store and online, what products are out of stock and when those products will be restocked. Retailers should also be aware of what the consumers wants but where does this purchasing journey begin? One way it may start is on social media. What if a consumer tweeted about going on walks with their dog and the retailer pushes a leash coupon to that person. Tapping in the particular consumers needs introduces a new type of personalization. Or better yet, the retailer could recommend a product that the consumer hasn't heard of yet. Creating a personalized experience for a consumer is more profitable and with the help of technology like artificial intelligence and big data retailers will be able to make more personalized decisions for each individual consumer.
Social media and e-commerce platforms are ways to build basic persona for a consumer, gather data and collect insights. With the right technology eventually marketers will be able to create an omnichannel across all platforms.
Seamlessly connecting all platforms means that salespersons in stores will need to have the data and information about each consumer in the palm of their hand to efficiently help and direct the consumer in the right direction. During the holiday seasons retails should be creating a connection with every person that walks into the store so that the consumers will continue to shop after the holiday seasons are over.
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