Digital Marketing and Me

Have you ever seen the Coca-Cola happiness machine? If you haven't, watch this . For those of you who've seen it before let me remind you that it's a coke machine on a college campus distributing a lot of coke bottles so you can share them with people around, flowers or pizza. When I watched the ad I couldn't help but smile along with the students who were getting more than they expected when they just purchased one coke. Coke's mission is "to refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions." Coke creates an experience when anyone and everyone purchases a coke. Coke has branded itself to make people happy and create experiences that make people happy. What soda to you get when you throw a party? What drink do you ask for at a restaurant with your whole family? What mixer do you buy when you hang out with a group of friends after work on Friday? You buy a Coke. All those events create...

What brings customers coming back again and again? According to Accenture's "Personalization Pulse Check" report, 56% of people prefer shopping at retailers that recognize them by name. With the holidays coming up quickly, there is no time to lose customers to a poor experience. Instead of of pre-assessing each customer by their persona, it's time to get to know each customer personally to create a relationship between customer and retailer. A good retailer should create moments that incentive purchasing action not only during the initial interaction but also motivate the consumer to come back and purchase again. A good retailer should be all knowing. Retailers should be aware what products they have in store and online, what products are out of stock and when those products will be restocked. Retailers should also be aware of what the consumers wants but where does this purchasing journey begin? One way it may start is on social media. What if a consumer tweeted ab...